They did it again. This time NCSoft has chosen that part of male demographics that is interested in cars. I can tell you that this segment is huge. I personally know several car game enthusiast, who will like the concept of demolishing cars in post-apocalyptic future. This reads Mad Max all over, just that they did not pay a dime for any licensing rights. According to the website of the game, features are nothing out of ordinary so we are probably going to have a standard online game.
It remains to be seen, how popular the game becomes, but this could be another major earner for the NCSoft. Production costs are relatively low, marketing channels are there and the world is full of men who like games and cars, but just do not want to see another online fantasy or space game.