In-game dynamic advertising also comes to massively multiplayer online game Anarchy Online. Massive Incorporated will introduce their game advertising solution to Funcom’s online game in the form of dynamically changing billboard ads.
I recently wrote about the possibility that in-game ads might be disrupting the feeling of a fantasy game, and that could lead into situation where the share of futuristic online games might increase, compared to fantasy online games. Presently, TOP 10 of online games is dominated by fantasy titles, but if in-game ads increase the profitability of games with more concurrent theme, they could be the gainers.
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