On thing I don't understand. You get a meaningless snippet of information from some unverified source (the news I refer to in title had "trusted retail source", which probably means some store clerk who happens to know someone in gaming press) and the next thing you know is all fan boy gaming sites blast it to orbit and use it as undeniable truth on PS4's excellence over XBOX ONE. Was that number for all of UK? Was it for the whole week? Was it for one shop in one small town in UK?
Oh... man... Well... THEN we can compare it to the fact that Xbox had similar news circulating regarding Titanfall launch. Similarly fantastically accurate data to let us know that there was 96% increase in console sales after the game launched.
Sure there must be something to drum up the visibility but what I don't understand is the parroting side of the industry it is almost as if news were published as RSS feeds. We don't care what it means we just want to stuff more info into the tube.
Ok, now this is officially a rant. What we really learn from this is that good games promote console sales.