Thursday, May 05, 2005

video game ads are coming again

Troy Wolverton wrote for TheStreet.com about advertising in video games industry and inside the games. He concluded that in-game advertising could bring extra one billion USD for the industry that now makes ten billion USD turnover per year.

He goes on and writes about the difficulties the industry is facing with the introduction of next generation game consoles. With next generation comes extensive network connectivity and there is some market speculation that business model will break out from the box. How fitting, because for the moment that model is solely based on retail box sales.

Anyone can see that this is quite a chuck of extra income for the industry. Given the challenges and possibilities of the future, it is quite likely that this new possible source of income will be embraced. As usual, it is likely that money talks or maybe even shouts and ads populate our beloved games.
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