Tuesday, March 22, 2005
Eidos SOLD
A venture capital company, Elevation Partners, was the company to finally buy out Eidos. I didn’t speculate with this option, but it was in the end what happened. This means that the case of Eidos is not over yet. Venture companies are in the business of making money not in the business of creating games. Now what happens is that we will probably see that Eidos will focus on its best selling game franchises and tries to get rid of extra projects, which demand resources. It will be minimum personnel, more marketing and investment into distribution and finally the big pay off when somebody else is willing to buy trimmed Eidos.
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